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Keep Rome Floyd Beautiful (“KRFB”) is one of the oldest programs in the Keep America Beautiful system. The story begins in 1953, when a group of corporate and civic leaders met in New York City to discuss a revolutionary idea—bringing the public and private sectors together to develop and promote a national cleanliness ethic. The result of that meeting was the creation of Keep America Beautiful (“KAB”). KAB is a national nonprofit community improvement and educational organization with a network of more than 540 local, statewide and international affiliate programs that educates individuals about litter prevention and ways to reduce, reuse, recycle and properly manage waste materials. Through partnerships and strategic alliances with citizens, businesses and government, Keep America Beautiful’s programs motivate millions of volunteers annually to clean up, beautify and improve their neighborhoods, thereby creating healthier, safer and more livable community environments.
Created by executive order in 1978, Keep Georgia Beautiful (“KGB”), formerly Georgia Clean and Beautiful, is supported by state funds and administered through the Georgia Department of Community Affairs. It is the state-level representative for the Keep America Beautiful system. Keep Georgia Beautiful supports a network of 67 local affiliates, more than any other state in the country, covering 75% of Georgia's population.
During the early 1970s, a group of local citizens and businesses banded together to form a Beautification Committee which operated out of the Rome Area Chamber of Commerce. Mr. Joe Tarpley, President of the Rome Area Chamber of Commerce along with Mrs. Betty Peartree worked extremely hard to beautify Rome. The Beautification Committee was rewarded for their hard work with achievement awards by Keep America Beautiful at annual meetings in New York in 1974 and in Washington D.C. in 1975.
In 1976, Rome was certified to participate in KAB’s Clean Community System subject to the City’s attendance at a training workshop in Dallas Texas. City Commissioner Martin H. “Buddy” Mitchell and Betty Peartree attended the training workshop. The Rome Floyd Clean Community Commission, a City of Rome agency, was created in 1977 by the Rome City Commission.
In 1998, the affiliate changed its name from "The Rome-Floyd Clean Community Commission" to "Keep Rome Floyd Beautiful". After Roger Powers, long-term president of Keep America Beautiful, Inc., stepped down from that position, incoming president Raymond Empson encouraged all affiliates across the country to change their names to more closely align themselves with "Keep America Beautiful".
Directors of Keep Rome Floyd Beautiful Commission
Mary Louise Payne 1976 to 1980
Mickie Dobbs 1980 to 2005
Mary Hardin Thornton 2005 to present
In 1996, under Chairman Georgia Burns' volunteer leadership, Keep Rome Floyd Beautiful adopted a new mission statement:
"To achieve a cleaner and more beautiful community through the education and involvement of its citizens."
A door prize is given away at each regular board meeting to the member who can recite the mission statement by heart.